Proof, not promises

The standard we hold ourselves to

Cleaning products are regulated for hazards, not for health as it is actually lived in a home. So we wrote our own standard: the groups permanently excluded from our supply chain, the five published lists every ingredient is screened against, and the paperwork behind each claim. Hold us to it.

What we screen, and what we can prove

Tested, certified, and open about it

Anyone can say effective and skin-kind. We put every formulation through independent testing and ingredient checks, then show you exactly what was done and where a test is still outstanding.

5
published lists every ingredient is screened against
100%
of fragrance components named in full
15
documented exclusions on the Cut List
Tested, certified, and open about it

Dermatologically tested

Laundry sheets

Skin-irritation tested to OECD Test Guideline 439 by an independent lab, not just checked on paper.

What this means

OECD TG439 is the internationally recognised method for skin irritation. The finished formulation is applied to reconstructed human epidermis, lab-grown human skin tissue, and the tissue is measured for irritation. It is an in-vitro method, so no animals and no volunteers are involved. It is how we back a claim with data rather than adjectives.

Our laundry sheets carry this testing today. The dishwasher, multi-surface and conditioner sheets do not yet, and we would rather show you the gap than word around it.

Certified biodegradable

OECD 301B certified

The sheets are OECD 301B certified biodegradable: the international standard for ready biodegradability.

What this means

OECD 301B is an internationally recognised method for ready biodegradability: it measures how much of a substance breaks down under controlled conditions. The certification covers our sheets, so the wash leaving your machine breaks down rather than persisting. What we require of each raw material going in is a separate check, on its own card.

Checked against ECHA’s lists

Every formulation

Before any ingredient goes in, we check it against the European Chemicals Agency’s lists of endocrine disruptors, CMR substances and Substances of Very High Concern.

What this means

ECHA is the EU body that classifies chemicals. CMR stands for carcinogenic, mutagenic or toxic to reproduction. Our checking process excludes ingredients on these lists, and we re-check whenever the lists are updated. This is our own checking process against ECHA’s published lists, not an ECHA endorsement.

FSC-certified packaging

FSC certified

The box is FSC-certified card from responsibly managed forests, fully recyclable, with no plastic anywhere.

What this means

The Forest Stewardship Council certifies that the card we use is traceable to responsibly managed forests. The box and tape go straight in your recycling. The sheets never become waste at all: they dissolve completely in the wash.

Every component of every fragrance, named

No exceptions

The word fragrance is a legal black box that can stand for dozens of undisclosed chemicals. We publish ours in full.

What this means

A single fragrance entry on a label can represent a blend of 50 to 200 or more individual chemicals, and no rule requires any of them to be named. Every component of every Dip fragrance is published on our ingredients page, so you can look up anything you like before it comes near your home.

Vegan and cruelty free

Every product

No animal-derived ingredients, and no animal testing at any stage.

What this means

This holds across the range, hardware included. Where an ingredient class is commonly animal-derived, as softening actives often are, we say so on the ingredients page rather than leaving you to guess.

Formulated without the non-negotiables

Every raw material

Five groups of ingredients are permanently excluded from our supply chain, whatever they would do for a formula.

What this means

The exclusions apply to every raw material, functional active, surfactant and fragrance blend we buy.

Carcinogens, mutagens and reproductive toxins, whether proven, probable or suspected. Endocrine and hormone disruptors, including materials under regulatory review as one. Phthalates, parabens, bisphenols, and polycyclic and nitro musks. Persistent chemicals: PFAS, PFOA and PFOS, PCBs, dioxins, furans and bioaccumulative toxins. High-risk sensitisers, by name: Lyral, Methyl Salicylate, Evernia furfuracea and Evernia prunastri.

Screened against five lists

Every ingredient

Every ingredient is checked against five published sources before it can go into a formula.

What this means

The five: the EU CLP classifications and ECHA’s databases, for CMR substances. IARC and SCCS, for cancer and consumer-safety findings. The global watchlists of endocrine disruptors. Our own allergen ban list. And our banned chemical groups, from phthalates and parabens to PFAS.

We re-check whenever one of those lists is updated, which is what makes it a standard rather than a one-off audit.

Aquatic hazard codes, not triggered

On the safety data sheet

Each finished formula carries a hazard classification on its safety data sheet, and it does not trigger the CLP aquatic classifications H400, H410 and H411.

What this means

Those three codes are what put a dead-fish symbol on a bottle. A safety data sheet has to be produced for every formula we sell, and the hazard classification it carries is where this comes from. It says the formula does not meet those hazard thresholds. It is not a claim that the formula is 100% guaranteed to be safe for aquatic life, but we are doing our very best.

Carbon neutral shipping

via Shopify Planet

Delivery emissions on every order are offset through Shopify Planet.

What this means

Shopify Planet works out the carbon footprint of each shipment and buys offsets to match it. We name the provider so you can read how it works rather than take our word for it.

Where a formula does not yet carry a test, we say so on the card rather than filling the space with words. Test certificates and screening records are held on file.

The standard itself

Six commitments behind every sheet

These are not aspirations. They are the gates a formula has to pass before it reaches your door, and the reason the Cut List below exists at all.

Every ingredient named, no exceptions

Every component of every formula is published in full, fragrance included. Nothing sits behind a catch-all word. You cannot make a healthy choice about something you cannot see.

Fragrance with integrity

Every fragrance component is checked against ECHA’s published lists of endocrine disruptors, CMR substances and Substances of Very High Concern before it earns a place, and we do not use any that are known endocrine disruptors.

Formulated past compliance

Compliance was written for hazards, not for health as it is lived in a home. We will not use an ingredient that is banned in cosmetics but still permitted in cleaning products, and we publish the Cut List that results.

It has to work, or it does not ship

A product that cannot match what it replaces is not a healthier choice, it is a chore. Efficacy is tested before anything else is discussed, and the 90-day guarantee stands behind the answer.

Nothing arrives without paperwork

Every raw material and every fragrance blend arrives with an IFRA certificate, vegan and cruelty-free declarations, a supplier declaration covering the groups we exclude, and proof of European CLP and detergent-safety compliance.

Verified before it ships

Safety data sheets and allergen composition sheets from the supplier. Laboratory testing outside Dip on raw material safety and performance. Then our own consumer and panel testing, on the finished product.

The Cut List

15 ingredients we leave out

A standard is only as good as the things it rules out. This is the full list, each with the documented reason and what we use instead. All but one hold across every Dip formula; the exception says so on its own card.

Phthalatesscent carriers we can do withoutThe fragrance loophole

Usually found inMany fragranced cleaning and laundry products, hidden inside the word “fragrance”

Why we cut itSeveral phthalates are classified in the EU as endocrine disruptors, and because fragrance recipes are legally private, they can be present without ever appearing on a label.

In Dip insteadEvery fragrance ingredient named on the pack, and no phthalate carriers.

Synthetic musksscent fixatives that outstay their welcomeThe fragrance loophole

Usually found inLong-lasting fragrances in detergents and softeners

Why we cut itThese compounds are built to persist, so they accumulate in waterways and in people instead of breaking down.

In Dip insteadA fragrance blend that works without fixatives.

Formaldehyde-releasing preservativespreservatives with a catchPreservatives

Usually found inLiquid detergents and cleaners that need a long shelf life

Why we cut itDMDM hydantoin, quaternium-15 and their relatives work by slowly releasing formaldehyde, a well-documented skin sensitiser.

In Dip insteadDry sheets barely need preserving. Where a made-up formula does need a preservative, as the multi-surface spray does, we use phenoxyethanol.

Triclosanan antibacterial that overstayedAntibacterials

Usually found inOlder antibacterial soaps and cleaning products

Why we cut itBanned in EU cosmetics over health and environmental concerns, yet still permitted in some cleaning products. We hold cleaning to the cosmetic standard.

In Dip insteadNothing. Your machine and the detergent do the job without it.

Nonylphenol ethoxylatesold-school surfactantsSurfactants

Usually found inCheaper detergents made outside the EU

Why we cut itRestricted in the EU since 2003 because they break down into compounds that persist in rivers and harm aquatic life.

In Dip insteadPlant-derived surfactants that biodegrade readily.

Diethanolamine (DEA)a foaming agent with baggageFoaming agents

Usually found inSome liquid detergents and washing-up liquids

Why we cut itIt can react with other ingredients to form nitrosamine impurities, which EU rules restrict for good reason.

In Dip insteadFoam from coconut-derived cleansers that do not carry the risk.

Optical brightenersa whitening trick, not a cleanerWhitening

Usually found inMost mainstream laundry detergents

Why we cut itThey do not clean anything. They coat fibres with a UV-reactive layer that makes fabric look whiter, and that layer transfers to skin.

In Dip insteadActual cleaning power. Whites come out clean, not coated.

Artificial dyescolour for colour’s sakeAppearance only

Usually found inBlue liquids, brightly swirled pods and the gel windows in tablets

Why we cut itDye does nothing for your clothes, dishes or surfaces. It is there to make the product look like it is working.

In Dip insteadSheets the colour they come off the press.

Chlorine bleachthe harsh route to white cupsRespiratory irritant

Usually found inMost premium dishwasher tablets, and bathroom sprays that promise to kill everything

Why we cut itChlorine-based bleach is a respiratory and skin irritant, and it is the main reason tablet packets carry warning symbols. It is also why they win on tea stains. That is a trade we will not make.

In Dip insteadAn enzyme and plant-surfactant formula. Run an occasional hotter cycle for tannin marks.

Phosphates and phosphonatesthe water-softeners rivers paid forWaterway pollutants

Usually found inPhosphates in older formulas, restricted in the EU since 2017; phosphonates in most modern “phosphate-free” tablets

Why we cut itPhosphates feed the algal blooms that suffocate rivers and lakes, which is why the EU capped them. The industry’s replacement, phosphonates, dodges the cap but biodegrades poorly and persists in waterways instead.

In Dip insteadTrisodium citrate. It softens the water, protects your glasses from limescale, then breaks down readily.

Ammoniathe eye-watering glass cleanerRespiratory irritant

Usually found inConventional glass and multi-surface sprays

Why we cut itA respiratory irritant with a sting you can smell. It works, but you breathe it in the whole time you are cleaning.

In Dip insteadCitrate and plant surfactants that leave glass clear without the fumes.

Antibacterial quatsbenzalkonium chloride and other disinfectant quatsBiocide class

Usually found inAntibacterial sprays and wipes

Why we cut itOverused antibacterial agents linked in research to skin and respiratory sensitisation, and to bacterial resistance concerns.

In Dip insteadPlant-derived cleansers for everyday cleaning, which is what most cleaning actually is.

Aerosol propellantsgas you spray into the roomVOC source

Usually found inAerosol furniture polish and bathroom sprays

Why we cut itVolatile hydrocarbons that go straight into the air you breathe, and the single biggest reason cleaning products rival traffic as a source of indoor air pollution.

In Dip insteadA hand-pump bottle. Your arm is the propellant.

Alcohol ethoxylatesthe workhorse surfactant with baggageEvery formula except the conditioner

Usually found inMany dishwasher products and most conventional rinse aids

Why we cut itA surfactant class linked in research to gut-barrier disruption. Residues left on “clean” dishes go straight onto food.

In Dip insteadPlant-derived cleansers that rinse away and break down readily. The one exception is our fabric conditioner, where an emulsifier from this class is what makes the softening active disperse: it is on that product’s list above, and it never touches anything you eat off.

1,4-Dioxanea manufacturing leftoverManufacturing residues

Usually found inTrace contamination in some cheaply made surfactants

Why we cut itA by-product of a common manufacturing shortcut, tracked by regulators as a contaminant. It never appears on a label because it is not an ingredient, it is a residue.

In Dip insteadRaw materials specified with the residue stripped out at source.

Checked against our full published ingredient lists and against current EU and ECHA classifications. Every formula, ingredient by ingredient, is on the ingredients page.

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